SentrixRE Privacy Policy

Last Updated: [25-12-2025]

SentrixRE (“SentrixRE,” “we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, interact with our ads, contact us, or use our services related to Dubai real estate lead generation, marketing, and investor outreach.

This Policy is intended to support compliance with applicable data protection laws, including the UAE Personal Data Protection Law (PDPL).

1) Who We Are

Data Controller: SentrixRE
Business Address: [Dubai, UAE full address]
Email: contact@sentrixre.com
Phone: 
Website: www.sentrixre.com

If you have questions about this Policy or want to exercise your privacy rights, contact us using the details above.

2) Scope of This Policy

This Policy applies to personal data we collect through:

• Our website and landing pages

• Contact forms, inquiries, and consultations

• Marketing campaigns (including Meta/Google lead forms where used)

• Communication channels such as email, phone calls, WhatsApp/SMS (where applicable)

• CRM and lead management processes

3) Personal Data We Collect

We may collect the following categories of personal data:

A) Information You Provide

• Identity & Contact Data: name, email, phone number/WhatsApp, nationality (if provided), company name (if applicable)

• Lead & Preference Data: budget range, timeline, preferred location/communities, property type, investment intent, and other details you submit

• Communication Data: messages you send, call notes, appointment preferences, and responses to qualification questions

B) Information Collected Automatically

• Device & Usage Data: IP address, browser type, pages viewed, referral source, approximate location, session activity

• Cookie & Tracking Data: cookie identifiers and similar technologies (see Section 9)

C) Information From Third Parties (Where Applicable)

• Lead information from advertising platforms or form providers you used to contact us (e.g., social media lead forms), subject to their settings and policies.

4) How We Use Your Personal Data

We use personal data for the following purposes:

1. To respond to inquiries and provide requested information

2. To qualify and route leads to the appropriate internal team or partner workflow

3. To provide and improve services, including lead generation, marketing strategy, reporting, and campaign optimization

4. To communicate with you, including follow-ups and scheduling (email/phone/WhatsApp/SMS if you choose)

5. To personalize recommendations based on your preferences (e.g., areas, budget, timeline)

6. To run analytics and measure performance of our website, content, and campaigns

7. To protect our business, including fraud prevention, security monitoring, and enforcing our terms

8. To comply with legal obligations and respond to lawful requests

5) Legal Basis for Processing

Where required, we process personal data under one or more lawful bases such as:

• Consent (e.g., you submit a form and agree to be contacted)

• Contract / pre-contract steps (e.g., requesting a proposal or consultation)

• Legitimate interests (e.g., improving services, preventing fraud, and measuring campaign performance)

• Legal obligation (e.g., compliance and regulatory needs)

You may withdraw consent at any time where processing is based on consent (see Section 8).

6) How We Share Personal Data

We may share personal data only as needed for business operations and service delivery, including with:

A) Service Providers (Processors)

• CRM/lead management systems

• Hosting providers and website tools

• Analytics providers (e.g., website analytics)

• Communication tools (email, phone, WhatsApp/SMS providers where used)

• Advertising/measurement partners (for campaign performance and retargeting where enabled)

These providers are contractually required to safeguard data and use it only for authorized purposes.

B) Business Transfers

If we are involved in a merger, acquisition, restructuring, or asset sale, personal data may be transferred as part of that transaction.

C) Legal & Safety

We may disclose data if required to comply with law, court orders, or lawful government requests, or to protect rights, safety, and security.

We do not sell personal data for money. If we use marketing/analytics tools that may be considered “sharing” under certain laws (e.g., for targeted advertising), you can request opt-out where applicable (see Section 10).

7) International Data Transfers

Because we may use service providers and servers in different countries, your data may be processed outside the UAE (for example, where cloud/CRM providers operate). In such cases, we take reasonable steps to ensure appropriate safeguards are in place consistent with applicable law.

8) Your Rights and Choices

Depending on your location and applicable law, you may have rights such as:

• Access your personal data

• Correct/rectify inaccurate data

• Request deletion (erasure) of your data in certain circumstances

• Restrict processing

• Object to processing in certain circumstances

• Withdraw consent at any time (where consent is the basis)

• Data portability (where applicable)

UAE PDPL recognizes a set of individual rights and controller obligations.

How to submit a request:
Email us at [contact@sentrixre.com] with the subject line: “Privacy Request”.
We may request verification of identity before fulfilling requests.

9) Cookies and Tracking Technologies

We may use cookies and similar technologies to:

• Keep the website functioning

• Understand usage patterns and improve performance

• Measure marketing effectiveness (and, where enabled, support retargeting)

Managing Cookies

You can control cookies through your browser settings and, where available, our cookie banner/preferences tool. Disabling cookies may limit site functionality.

10) Additional Notice for U.S. Visitors (Including California)

If you are a California resident, you may have additional rights under the CCPA/CPRA, including the right to know, delete, and opt out of the sale/sharing of personal information (as defined by California law).

To exercise these rights, contact us at [contact@sentrixre.com] with “CCPA Request” in the subject line. We will verify your request as required by law.

11) Data Retention

We retain personal data only as long as reasonably necessary for:

• The purposes described in this Policy

• Legal, accounting, or reporting requirements

• Resolving disputes and enforcing agreements

When data is no longer needed, we delete or anonymize it in accordance with reasonable practices.

12) Security

We use reasonable administrative, technical, and physical safeguards to protect personal data from unauthorized access, loss, misuse, alteration, and disclosure. However, no system can be guaranteed 100% secure.

13) Children’s Privacy

SentrixRE services are not intended for individuals under 18. We do not knowingly collect personal data from children. If you believe a child has provided data, contact us so we can delete it.

14) Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any data.

15) Data Protection Officer

Where required by law, we will appoint a Data Protection Officer (DPO) and will publish relevant contact details.

16) Updates to This Privacy Policy

We may update this Policy periodically. We will post the updated version on our website with a revised “Last Updated” date. Material changes may be communicated through additional notices where appropriate.

17) Contact Us

For any privacy questions or requests:
Email: [contact@sentrixre.com]
Address: [Dubai]
Phone: